The world is an inter-linked one. We cannot
continue living in an unsustainable way. The ill-effects are already evident.
We are polluting the very water and air we need to survive. When populations
were small, spread out, human being could destroy and move on. Nature had the
time to rejuvenate. Now things are different. We need to live more
cooperatively.
People don't come on board with just
presentations or explanations. New
York City
The Problem
Landfills are costing cities 25 billion
dollars as they handle 675 million tonnes of waste. What is recycled is a very
small percentage. This gap has to be reduced and Recyclebank believes the use
of technology can help. Most people in the country live more wastefully in the
last few years, believing that greed is good. This has led to behavioral
patterns which show increased consumption, leading to increased wastefulness.
Using Game Mechanics
Elements of Gamification like rewards and
points are embedded into the Recyclebank program. Homes and institutions are
rewarded for the recycling they do, thereby saving the city money they need for
maintaining landfills. They have also moved on to encouraging other savings in
electricity and water. As an example, members can earn by unplugging
appliances, choosing greener products and even having shorter showers.
By using education, recognition and financial
incentives, built on game mechanics, Recyclebank does serious social
entrepreneurship.
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